Last winter I travelled to Japan to shoot the Stance Socks Winter 2026 global campaign alongside two heavyweights of snowboarding: Gigi Rüf and Sindre Tveiten. Over the trip we covered product, lifestyle and action in both stills and motion, chasing deep snow by day and catching the quieter moments in between. As with every trip like this, the plan was only half the story. The unexpected situations and the time spent with the crew between shots are what made the work feel real, and what I’ll remember most.