3 Weeks in Japan with Snowboard Legend GiGi Rüf and his Brand Slash by GiGi. Kicked things off in Hokkaido at Alkaline Lodge, documenting Gigi Rüf’s first- ever Signature Week Snowboard Camp – capturing the energy, deep powder, and spirit of the riders. Week two took us to Niseko, where we partnered with luxury hotels to create premium lifestyle content, while also filming snowboarding missions with Gigi and his brand Slash by Gigi. The final leg brought us to Kawaba for more riding, exploring new terrain, and rounding out the trip with raw, soulful moments in the mountains.